Determining your company’s pre-money valuation can be challenging.  It’s a combination of art, science, positioning, how quickly you need to raise capital, and many other variables. Investors always want a good deal, and founders want to preserve their equity. Determining the right valuation requires assessing numerous factors and finding the right balance, as well as […]

Introduction How do you stand out in a crowded market? Learn how to identify what makes your startup or real estate project different, develop a unique selling proposition, and craft messaging that actually resonates and converts with your target audience. Every business founder or real estate developer eventually faces this question: “How are we different […]

Discover how early-stage startups can generate quality leads using Meta ads—without breaking the bank. Learn lean strategies, targeting tips, and campaign tactics built for growth. If you’re a startup founder, entrepreneur, or marketing lead at an early-stage business, you’ve probably had one of these thoughts recently: “We need more leads” or “LinkedIn and Google Ads […]

EquityBrix works with numerous early-stage businesses, as well as partnering with business accelerators and incubators.   So needless to say, we have many businesses reaching out to us telling us they’re ready to raise investment.  However, a significant percentage of the time, the businesses that come to us or our partners are not quite ready to […]

Why Knowing Your Target Customer Matters Your target customer is the person (or business) your product is designed to help. If you try to market to everyone, you’ll end up connecting with no one. Whether you’re selling a software platform, physical product, or professional service, clarity around your ideal customer shapes every decision-from product development […]

Success is the combination of numerous elements coming together. One of the most important factors in a company’s success is having a clear vision of where your business is headed and how it will compete and win in your chosen marketplace.  Successful companies don’t just “luck out”, they have a vision for success.  Just think […]

Artificial intelligence technology is advancing at lighting speed And because AI accelerates productivity, unfortunately it will displace workers faster than new roles emerge. There is overall consensus that AI technology will significantly impact the workforce, leading to significant job displacement in many sectors.  So, the question is how long will it take until AI technology […]

For many founders, when it comes to determining equity grants and total compensation packages for early-stage employees can be challenging – particularly on a limited budget since there are numerous factors to consider.    That said, creating fair and internally consistent compensation for early-stage team members is absolutely crucial to adding and retaining key members of […]