17 Top Financial Advisers and Real Estate Investment Influencers You Should Be Following

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Professional competition in the world of real estate is tough. The U.S. real estate market has experienced a boom in revenue over the past few years, even in the midst of the pandemic. The demand for housing in 2020 has enabled the real estate industry to increase its value by $2.5 trillion, the highest since 2005. The real estate market shows no signs of letting up, and many people want in on the game.

To keep ahead of the competition, you may want to follow and learn from some of the best minds in the real estate investment business. Social media has paved the way for influencers in every field and real estate is no exception. These are some of the “influencers”, and although all of these people are not in the real estate business per se, they have extended their influence to affect how the real estate industry behaves or often make real estate investment recommendations.

We’ve compiled a list of passive real estate investment influencers that you may want to consider adding to your “follow” list here:

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1. Barbara Friedberg

Barbara Friedberg is the CEO of Wealth Media, LLC. This company offers both free and paid resources to financial technology companies. She has written multiple books on finance and investment, including:

She is one real estate and investment influencer who provides people with sound financial advice when investing in the real estate market. You can follow Barbara Friedberg on Twitter @barbfriedberg, and on her Facebook page, Barbara Friedberg Personal Finance.

2. Roger Wohlner

Roger Wohlner is a veteran financial advisor with more than twenty years of experience under his belt. He brings to the table his expertise in various topics covering financial planning, investing, mutual funds, 401K’s, and more. His work has been published in multiple publications, including TheStreet, Investopedia, The Motley Fool, and more.

He is one of those real estate influencers whose work on investing can shake up the real estate market. In addition to being a financial adviser, he also manages an online blog. You can follow his blog, The Chicago Financial Planner, to get some sound financial advice from this industry expert. You can also follow Roger Wohlner on his LinkedIn account here.

3. Kathryn Cicoletti

As far as real estate influencers go, Kathryn Cicoletti brings an air of fun to financial management and investing with her witty approach. She makes investing easy to understand and approaches the topic like your own financial guru. Her fresh approach to discussing hard finance topics makes the knowledge accessible even to investment beginners.

She runs the blog MsCheatSheet.com, a no-nonsense financial newsletter that offers financial insight even to people who are not investment-savvy. Through her whimsical approach to investment topics, she can effectively influence the way people invest in real estate. You can follow her on Twitter @kcicoletti and sign up for her newsletter on her blog.

4. Michael Piper

Michael Piper is a CPA based in St. Louis. He is the author of multiple finance books, including:

Michael has a solid social media following on Twitter at @michaelrpiper, and he runs a popular finance blog entitled Oblivious Investor. He covers topics on Social Security, investing, and taxes on his blog. He also provides sound financial advice for retirees.

Michael Piper summarizes investment success by following three steps: diversifying your portfolio, minimizing costs, and ignoring all the social media noise on the stock market. You can follow Michael Piper and see how his insight changes the game.

5. Joshua Brown

Joshua or “Josh” Brown is the CEO and co-founder of  Ritholtz Wealth Management, a New York-based investment advisory firm. His firm provides investor services for financial planning, retirement solutions, and asset management. He is a financial and real estate investment influencer with a strong following on Twitter with more than 3,000 followers.

You can follow him on Twitter at @Downtown. He also runs the blog, The Reformed Broker. He is also an author with expertise in investing and finance. His latest work is a book on investing entitled How I Invest My Money. 

6. Larry Ludwig

Larry Ludwig is not just any financial and real estate investment influencer; he is a jack of all trades in the world of business, finance, and digital marketing. You can follow Larry Ludwig on Facebook and Twitter, @lludwig. He has worked on numerous websites for big companies such as JPMorgan Chase, IBM, and ING Bank.

Larry Ludwig also runs the website, InvestorJunkie, where he talks about finance and investing topics. He is a key influencer providing his expertise in three fields combined: technology, business, and investing.

7. Tadas Viskanta

Tadas Viskanta is the director of Investor Education at Ritholtz Wealth Management LLC. Besides his day job, he also runs a successful finance blog, Abnormal Returns. His blog provides insight into the best practices in investing and personal finance. Because of his strong presence on Twitter, with more than 72,000 followers worldwide, he is a strong driving force that can shape the way people invest in real estate.

Besides being a successful finance blogger, Tadas Viskanta has authored several books, such as Abnormal Returns: Winning Strategies from the Frontlines of the Investment Blogosphere, where he talks about his learnings from his time spent blogging. You can follow Tadas Viskanta on Twitter, @abnormalreturns, to have a glimpse of how this real estate influencer changes the game.

8. Jeff Rose

Jeff Rose is a trueself-made millionaire. His experience and focus on creating  financial freedom and growth has driven him to help future generations make better financial decisions. Besides being a financial-savvy mentor, he is also an Iraqi combat veteran. His military background, coupled with his financial wits, has led him to write the book Soldier of Finance. 

Jeff Rose can influence the world of real estate as he encourages people to invest wisely, and real estate can bea key investment area for people who  want to diversify. On top of his other pursuits, Jeff Rose manages and runs Good Financial Cents, a finance blog. You can join his other 31,000 followers on Twitter when you follow Jeff Rose at @jjeffrose.

9. Barry Ritholtz

Being named one of 25 Most Dangerous People on Financial Media means that Barry Ritholtz is one of the biggest names to watch. Barry Ritholtz is an author and has penned several finance books such as Bailout Nation. On top of being an author, he is also a guest commentator on Bloomberg Television.

He is one of those financial pundits and influencers who can shape the way people invest in real estate. His blog, The Big Picture, gives people insight into making sound financial decisions that can lead to financial freedom. You can follow Barry Ritholtz on Twitter, @ritholtz.

10. Joe Udo

Joe Udo has made a name for himself in the world of finance through his blog, Retire By 40. There, he teaches people how to gain financial freedom by investing wisely, especially in creating passive income streams. Before retiring, he was a successful engineer. Through frugal living and sound investment knowledge, he generated alternative streams of income which allowed him to retire early.

Real estate can be a significant source of passive income with the proper financial knowledge. He is one of the real estate influencers that can shape the way people invest in the real estate market. You can follow Joe Udo on Facebook and Twitter, @retirebyforty.

11. Todd Tresidder

Todd Tresidder built his wealth early on through investing at a young age. He is a financial mentor and is the owner of financialmentor.com. There, he provides people with online resources to serve as a blueprint that they can use for themselves to start building their personal wealth.

Through his aggressive strategy, he was able to retire at the age of 35 and pursue more meaningful life goals. You can see how Todd Tresidder shakes up the world of finance and investment and shapes the world of real estate by following him on Twitter, @Financialmentor.

12. Jerry Norton

Jerry Norton is the owner of Flipping Mastery, a school for flipping real estate. His students have netted $100 million putting into practice the skills they've gained through his teaching.

 Jerry went from construction worker to millionaire in less than 10 years, but his passions also include being a parent (10 kids!), husband, and church member.  You can find Jerry at https://flippingmastery.com/, Instagram, and Facebook.

13. Michael Ligon

Michael Ligon is the co-owner of The Ligon Group, Ligon Brothers, and Sell My House Fast. The Ligon Group (which he co-owns with his brother, David) is a full-service real estate investing firm.

He also has highly regarded training programs, including training on how to invest in real estate and how to flip a house. The program is fully online. Known as "The Fixer," Michael can be found on Instagram and Facebook.

14. Clayton Morris

Clayton Morris is a globally recognized real estate investor and hosts the Investing in Real Estate podcast. He founded Morris Invest, which helps people buy rental properties and renovate homes.

Clayton also hosts Morning Invest with his wife Natali, where they cover events the mainstream media is afraid to cover. He seems to have his fingers in many different pots. You can follow his adventures on Instagram, Facebook, and Twitter.

15. Jeb Carty

Jeb Carty is the founder/CEO of Zumbly and a self-described "entrepreneurial influencer." Zumbly provides people a way to more effectively search for homes they want to invest in. More than that, it uses data analysis to determine how much income a home would generate for an investor. If you want to become a savvy real estate investor, Jeb is your guy.

Jeb is a millennial who's been featured in Maxim magazine. You can also find him on Instagram, Facebook, and TikTok.

16. Jemal King

Known as the "9-to-5 millionaire," Jemal King is a widely known speaker, author, entrepreneur, and real estate investment influencer. After his dreams of making millions in the NFL were dashed because of injuries, he became a Chicago police officer. He then began investing in real estate, and now he has multiple companies, including a security outfit and childcare centers in Chicago. And he did this all without quitting his job as a cop.

He provides training on how people can become like him, speaks all over the world, and is married to Camille, who helps him with investing. You can find him on Instagram, and TikTok.

17. Colton Lindsay

Colton Lindsay is the CEO of The WGR Real Estate Team. WGR wants people to invest in the homes of their dreams, provides brokerage services, and educates people in real estate investment. The WGR Academy is the home of his real estate investment training. There you'll learn how to be more strategic in your investments, how to copy the top 1% of real estate agents, and how to earn $150,000 in the next 12 months.

You can find Colton on Instagram and Twitter.


With the growing explosion of investment options and alternatives, it’s important to make the best decisions for your financial future.

There are influencers in many fields, and the field of financial investment and real estate investment has some valuable influencers that can directly affect how people perceive and interact with the real estate market. Knowing who to follow, getting timely financial advice, and understanding how key influencers' opinions can affect the real estate market is critical to staying ahead of the game.

Plus who knows, by learning from and taking cues from these social media real estate investment mavens, you may well be on your way to financial freedom, and even becoming a financial and real estate investment influencer yourself!

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If you are looking to grow your wealth and diversify your investment portfolio by learning about innovative ways of investing in real estate go to EquityBrix, or contact us for more information, or sign-up for the EquityBrix Newsletter.

*Disclaimer: EquityBrix is not an investment adviser. This information is for educational purposes only and does not constitute investment or tax advice. It’s important to be informed and to make your own investment decisions or do so in consultation with a professional financial advisor. Under no circumstances should this material be used or considered as an offer to sell or a solicitation of any offer to buy an interest in any investment. Any such offer or solicitation will be made only by means of a written online prospectus relating to the particular investment.

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